Vendor Highlight | Eclectic Elegance
Meet one of my many florist lady crushes who legit does this as a side job and I am amazed at everything she has done this past year. Her growth with only launch her into bigger things this year that I cannot wait to see unfold. If you're looking for a talented lady to do floral on your wedding day, Terra is your go-to girl.
ECLECTIC ELEGANCE | TERRA BEILBY
Alright, give me the details on you, your background with flowers, and how Eclectic Elegance came to be about?
Well, that’s a funny story. With the help of my very talented sister in law, 6 years ago now we together did the flowers for my own wedding. I collected an “Eclectic” mix of vintage and antique décor for my centerpieces and we did them all! After my wedding I had the hardest time parting with all the décor. I had this plan to start a Vintage Rental business. That year I registered for a business name, made it official, created a website (one that now gives me the shivers haha) and thought I knew what I was getting myself into. The original rental business idea turned into me doing décor (and flowers too) for my friend’s weddings. Every summer after my own wedding I did 1-2 weddings, mostly just for fun! Then, in the summer of 2016 I did a wedding for one of my high school girl friends that was shot by a local Minneapolis Photographer. She started tagging my business on Facebook to credit my floral work and BOOM. I started getting inquiries through my rental site for flowers! I was completely unprepared for what would come and honestly didn’t plan it. I quickly realized I needed to re-brand my business and re-launch as a floral business which I did in November-ish of 2016. So, long story short. It started as an idea of having a rental business and then evolved into a floral business that I branded and launched more publicly just over a year and a half ago now. I’m self-taught and continuously learning and expanding my style.
Are you a one-woman show or do you have a team helping you make all that floral magic?
For a long time I’ve tried to do it all, calling in the help of my sister in law at times of desperation when I booked three weddings for one day. (So crazy) She’s a wonderful friend and has been a life saver!!
Turns out running a business requires you to wear a lot of hats: marketing, sales, accounting, web design/development, social media manager….. etc.
I have some exciting news to share though. This year that I’ve officially hired a TEAM! I realized that this machine can run much more effectively with multiple power house women. I also, want to be able to continue nurturing this business but also maintaining my career as a nurse. To do that well, I’ve hired a bunch of wonderful women. More details on this are coming on this – stay tuned!
How would you describe the Eclectic Elegance style?
I would say that my style is eclectic =). It is textured, has a variety of mixed greens, with petal forward blooms. I love to have brides tell me, this is my “vibe” but I trust you. This really allows me to pick what looks best in the cooler at that time. It also allows me to have the freedom to create in the moment and just see what comes to me with the flowers I chose at that time.
Tell us about the most interesting flower/plant that you worked with this past year?
Hmmmmm….. well, I’ve been trying to learn more about each type of flower I use as time goes on. Being self-taught and learning as I go, I would say I’ve learned through much trial and error how to work with Hellebores. They are so delicate and I’ve killed so so many. They are SO beautiful though and have been worth the sweat and tears. Another cool plant I’ve worked with this year are air plants. They add a great texture and are great focal point in a bouquets
You make some absolutely STUNNING bridal bouquets. Do you have one in mind that even after it was completed, impressed you?
Oh man, that’s a hard question. I think actually yes, the first styled shoot I did, the fall of 2016. I shot with Rebel Rabbit and a kick butt team of vendors. It was the first time that I was able to create completely freely. I hadn’t yet been able to go to the flower warehouse and pick out whatever I wanted and just make it with no direction but my own. It’s the bouquet that’s on the home page of my website. It’s asymmetrical, cascading, with a mix of bold yellow and white flowers. It’s the one I used to brand my business. The more I think about it is really such a cool moment for me because it was really the first opportunity for me to create freely and really see what I was capable of. It allowed me to push myself and take that as an opportunity to bring in clients that liked that type of work – to attract my ideal client.
Where do you look for inspiration when it comes to creating your floral pieces?
I look up to some local vendors and lots of florists from all over the country, really! Some of my favorites are Holly Chapple, Hunt and Gather, Green Leaf Floral Design. Floralista, Ponderosa, and Thyme. I could keep going.
What has been one of your challenges as a florist in Minnesota this past year?
Time, I need more hours in the day. Also, accounting, I hate accounting. So, this year I’ve hired a CPA and it will be worth every penny and tear from this last year.
What are some trends you are seeing in the wedding industry when it comes to floral?
Well, I’ve seen the push to big, wild, loose floral bouquets. I think that in the next couple wedding seasons bouquets will scale back a bit more. They will still (hopefully) have wild elements and texture but will be more proportionate to brides bodies. I think that it will also push more towards bold colors and unexpected palettes versus blush and cream palettes.
Anything new up your sleeves, you’re excited to try?
Yes, I’m excited to announce my team! I’m trying to get into a studio – if I can find the right place. I’m excited to be attracting my ideal clients! This year should be wonderful!
One goal I have for the next few seasons is to start a florist collaborative group. The Minneapolis creative network is so supportive and really wonderful. I’ve been accepted with open arms with my never-ending questions and insanely beautiful collaborations. I would however like to connect local florists together so we can talk nitty gritty and get support from each other specific to our real dilemmas. Any local florists out there interested in this idea? Let me know!
Also, let’s talk about this whole being a mom, working full time, and then owning a business. How in the world do you do it?
Well, you work yourself to oblivion and then you realize hiring people is necessary to sustain steam and sanity! Haha. Honestly, though it has been really crazy. Eventually after a really hard year last year, hard as in just SO many hours worked, late nights and so many nights needing a babysitter and a friend, I realized that I needed to make some changes! Now, there were SO many good moments about last year as well and it was SO worth the chaos but I don’t know many people who can be all of those things and be really good at them all. I want to be a really good mom, a really good nurse and I want to keep the momentum going with my business. I want to be a successful business owner and keep my clients happy. The only logical way to do all that is to bring in other wonderful people.
Anything else we should know about you and Eclectic Elegance?
Well, I think that covers it!? I love to meet knew people, clients, friends, patients and other creatives. Lets sit down together, no technology, and just have a chat about life, your latest adventure, your business and/or your struggles. Let’s get together!
Oh, one last thing. For anyone who thinks floral design is for the faint of heart or is all so beautiful and pretty, please hug a local florist and say I’m sorry. It is HARD work; shlucking buckets of water, bleeding green hands, late late nights, stressful deliveries, and then all made worth it with the on site execution and delivery of that big beautiful bridal bouquet. For real though. I’m going to start working on my meme now for what floral design is, what my friends think it is, what my bride thinks I do, what the public thinks I do and then what we all really do. 😉